This Privacy Policy describes how Aura & Trends Textiles (Pvt.) Ltd. ("we", "our", or "the Company") collects, uses, and protects information obtained through our website and business interactions. By using our website or engaging with our services, you agree to the practices described herein. We are committed to handling your personal data with integrity and in compliance with applicable Pakistani data protection laws.
1 Information We Collect
We collect information in the following ways:
- Contact Information: Name, email address, phone number, and company name when you fill out inquiry or contact forms.
- Business Information: Details about your company, product requirements, order specifications, and trade-related data shared in the course of business.
- Career Applications: CVs, cover letters, educational qualifications, and employment history submitted via our careers page.
- Usage Data: IP address, browser type, pages visited, time spent on pages, and referring URLs collected automatically when you visit our website.
- Communications: Content of emails, messages, or other correspondence you send to us.
2 How We Use Your Information
The information we collect is used solely for legitimate business and operational purposes:
- Responding to your inquiries, quotation requests, and sample requests
- Processing and fulfilling export orders and trade transactions
- Sending product updates, fabric and yarn availability notices, or relevant trade communications
- Evaluating job and internship applications
- Improving the functionality and content of our website
- Complying with legal, regulatory, and tax obligations in Pakistan
- Maintaining records as required under SECP, TDAP, and FBR regulations
We do not sell, rent, or trade your personal information to any third party for marketing purposes under any circumstance.
3 Sharing of Information
We may share your information only in the following limited circumstances:
- Service Providers: Trusted vendors who assist with website hosting, email delivery, or IT services — bound by strict confidentiality obligations.
- Legal Compliance: When required by applicable law, court order, or government authority in Pakistan.
- Business Transfers: In the event of a merger, acquisition, or sale of company assets, data may be transferred to the successor entity.
- Professional Advisors: Lawyers, auditors, and accountants under professional secrecy obligations.
We do not share personal data with international third parties except where required to fulfil export documentation or banking obligations, in which case only minimum necessary data is disclosed.
4 Cookies & Tracking
Our website may use cookies and similar tracking technologies to enhance your browsing experience:
- Essential Cookies: Required for basic website functionality and cannot be disabled.
- Analytics Cookies: Help us understand how visitors interact with our website using aggregated, anonymised data.
- Preference Cookies: Remember your settings and choices for future visits.
You may disable cookies through your browser settings. Note that disabling certain cookies may affect the functionality of some website features. We do not use advertising or cross-site tracking cookies.
5 Data Retention
We retain personal data only for as long as necessary to fulfil the purpose for which it was collected, or as required by applicable law:
- Business inquiry data: Up to 3 years from last interaction
- Completed order records: 7 years in compliance with FBR tax regulations
- Unsuccessful job applications: 6 months, then securely deleted
- Website usage data: Up to 12 months in anonymised form
Upon expiry of the retention period, data is securely deleted or anonymised so it can no longer be linked to an individual.
6 Data Security
We take reasonable technical and organisational measures to protect your information against unauthorised access, alteration, disclosure, or destruction. These include:
- SSL/TLS encryption for all data transmitted through our website
- Access controls limiting data access to authorised personnel only
- Regular review of our data collection, storage, and processing practices
- Secure physical and digital storage of business records
While we implement strong safeguards, no method of internet transmission is 100% secure. We cannot guarantee absolute security, but we will notify affected parties promptly in the event of a data breach.
7 Your Rights
You have the following rights regarding your personal data held by us:
- Access: Request a copy of personal data we hold about you.
- Correction: Request correction of inaccurate or incomplete information.
- Deletion: Request deletion of your data where there is no legitimate reason for us to continue holding it.
- Objection: Object to our processing of your data for direct marketing purposes.
- Withdrawal of Consent: Where processing is based on your consent, you may withdraw it at any time without affecting prior processing.
To exercise any of these rights, please contact us at the details provided below. We will respond within 30 days.
8 Third-Party Links
Our website may contain links to external websites including trade directories, certification bodies, or industry associations. We are not responsible for the privacy practices or content of those third-party sites. We encourage you to review their privacy policies before submitting any personal information.
9 Children's Privacy
Our website and services are intended for business professionals and adults aged 18 and above. We do not knowingly collect personal data from individuals under 18 years of age. If we become aware that a minor has submitted personal information to us, we will delete it promptly.
10 Changes to This Policy
We reserve the right to update this Privacy Policy at any time. When we make material changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this page periodically. Continued use of our website following any changes constitutes your acceptance of the revised policy.
11 Contact Us
For any questions, concerns, or requests related to this Privacy Policy or your personal data, please contact us:
Data & Privacy Enquiries
Aura & Trends Textiles (Pvt.) Ltd.
Chak no209 Road, Jaranwala Road Faisalabad, Pakistan
Email: info@auratrends.pk
Phone: +923037376333